Product concept · Knot Rewards Marketplace

The merchant reward network only Knot can build.

CardSwitcher built the merchant relationship. TransactionLink™ made Knot the only entity that knows exactly what was purchased — not just where. The next product closes the loop: a two-sided marketplace connecting merchants who want SKU-level demand with cardholders at exactly the right moment.

$200B+
US CPG promotional spend annually
$2.6B
Ibotta acquired by Walmart — market confirmed
<1%
Traditional coupon redemption rate
3.2%
Estimated Knot in-app redemption rate
🏪
Merchants need SKU-level targeting
CPG brands want to reach buyers who purchased a competitor SKU last month — or lapsed on their own. No existing network can do this without receipt data or a standalone app.
🗂️
Knot has the unique data layer
TransactionLink™ doesn't just see "Walmart" — it sees Tide Pods Original, 92oz. That SKU-level signal is the targeting layer the industry never had. It exists only inside the Knot network.
🏦
Banks want differentiated rewards
Every bank offers generic 2% cashback. SKU-specific, personalized rewards — embedded in the bank app — are what banks need to deepen engagement and win against Apple Card.

Why not Ibotta or Fetch Rewards?

❌ Standalone coupon apps
✗Separate app — requires new download and habit
✗Manual receipt scan or barcode required per purchase
✗Retailer-owned (Ibotta → Walmart) — not retailer-neutral
✗No cross-merchant purchase history for targeting
✗Coupon redemption rates <1% due to friction
✓ Knot Rewards
✓Embedded in bank app the cardholder uses daily — zero new behavior
✓Auto-detected via TransactionLink™ — no receipt, no barcode
✓Retailer-neutral — Walmart, Target, Amazon, Costco all in one network
✓Cross-merchant SKU history = best targeting signal in fintech
✓3%+ est. redemption from frictionless bank-native experience

The flywheel

Each step reinforces the next. More merchants → richer offers → more bank adoption → more volume → better merchant ROI → more campaigns.

🏪
Merchant sets
SKU reward
→
⚡
Knot routes
to bank network
→
📱
Cardholder sees
personalized offer
→
🛒
Purchase detected
by TransactionLink™
→
💳
Reward auto-
credited. No code.

Why this creates a new revenue model for Knot

Today Knot earns on card switches and account updates — transaction volume–driven, tied to card reissue cycles. The rewards marketplace adds a media/distribution layer: merchants pay Knot a take rate on every redeemed reward. That revenue is recurring, independent of card replacement cycles, and scales with merchant inventory and cardholder volume simultaneously. It's the product that turns Knot's connectivity into a platform business.

🤖

The agentic roadmap connection

Knot launched AgenticShopping™ in 2025 — AI agents completing purchases on users' behalf. The rewards marketplace is the data layer that makes those agents smarter: an agent that knows you usually buy Tide Pods can surface a competing $1.50 Gain offer at the moment of purchase intent, and execute the switch automatically. The rewards marketplace doesn't just generate revenue today — it's the training signal for Knot's agentic future.

Campaign Manager

Create and manage SKU-level reward campaigns across the Knot cardholder network.

P&G
Procter & Gamble

New reward campaign

Changes update the preview instantly

All Knot cardholders
New buyers
Repeat buyers
Lapsed (90d+)
Walmart
Target
Costco
Amazon

Active campaigns

3 running · $4,820 in rewards redeemed this week

Product Reward Reach Redemptions Status
Cascade Platinum Pods, 62ct
Walmart, Target		 $0.75241K1,847 Live
Bounty Select-A-Size, 12 rolls
Walmart		 $0.50198K934 Live
Pampers Pure, Size 1, 72ct
Target, Costco		 $1.0087K412 Live
Head & Shoulders Classic, 32oz
Walmart, Amazon		 $0.50—— Draft
Sample analysis · Cascade Platinum Pods, 62ct 14d in
241K
Reached
›
14.2K
Offer added
›
1,847
Purchases
›
100%
Verified
Cost per verified purchase
$0.90
reward ($0.75) + Knot take rate ($0.15)
Industry benchmark
$2.50
avg. CPG trade spend per purchase
Attribution method
Verified SKU
TransactionLink™ — no self-report
Incremental lift est.
+34%
vs. baseline purchase rate

Illustrative campaign data based on estimated network reach and industry redemption benchmarks.

Live preview

How this appears in partner bank apps

280K
eligible cardholders
3.2%
est. redemption rate
Knot Rewards
Knot Rewards
Tide Pods Original, 92oz
$0.75
per purchase · Walmart, Target · 2 weeks
via Knot TransactionLink™
Add →

Reward triggers automatically when TransactionLink™ detects the SKU. No coupon code. No receipt upload. Credited within 24h.

Before Knot vs. with Knot Rewards

❌ A typical bank app — without Knot
✗Generic 1–3% cashback on all purchases equally
✗Same offer shown to every cardholder regardless of behavior
✗No merchant attribution — rewards are a cost center
✗Cardholders open a separate coupons app to get SKU deals
✓ With Knot Rewards integrated
✓SKU-specific offers: "Earn $0.75 on Tide Pods this week"
✓Personalized to purchase history — lapsed Tide buyer gets Tide offer
✓Merchant-funded rewards — Bilt earns take rate, not cost
✓Zero friction — auto-detected purchase, no receipt, no separate app
AA
Available balance
$2,847.50
Knot Rewards
powered by knot
Walmart · Target
Tide Pods Original, 92oz
12d left
Auto-detected via Knot TransactionLink™ — no code, no receipt
$0.75
per purchase
Costco
Celsius Energy, Variety 18ct
5d left
New buyers earn double · via Knot
$1.00
per purchase
Recent
Walmart
Today · Household
−$67.43
Uber
Yesterday
−$18.20
Knot Reward — Cascade
Jun 20 · Auto-detected
+$0.75

The cardholder experience

Follow the interaction on the phone. One tap to add, zero taps to redeem.

1
Personalized offer in the bank app
Knot routes the P&G campaign to eligible cardholders. The offer surfaces inside Bilt — not a coupons app, not an email — where the cardholder is already managing their money.
2
One tap to add
No clipping, no barcode, no account linking. Tap "Add to wallet" and Knot registers intent — it will now watch for this SKU across all connected merchants. The cardholder's job is done.
3
Purchase detected automatically
When the cardholder buys Tide Pods at Walmart, TransactionLink™ identifies the exact SKU — not just "Walmart," but the specific product. No receipt upload. No manual claim.
4
Reward credited. No action required.
$0.75 appears in the Bilt balance within 24 hours. P&G pays Knot. Knot pays Bilt. Bilt credits the cardholder. The entire loop closes without any further action from the cardholder.
First tap "Add to wallet" on the phone.
Built by Aryan Arora as a product demonstration — a concept prototype for an unreleased Knot product.
This is what the "1st-of-its-kind, SKU-level reward offer marketplace" from the Knot PM JD could look like.
destinationaryan@gmail.com
⚡ Done